HAZ Advisory

Our Values

HAZ marketing leadership without the overhead ...

H

Harness Clarity

Help you build clear actionable marketing strategies that focus your energy in the right direction.

A

Architect Growth

Structure your marketing team, support hiring, and design scalable plans that build a solid foundation for growth.

Z

Zoom into Execution

Work with you to turn strategies into action, offering hands-on support to deliver results, not just ideas.

HAZ the realistic, data-driven growth strategy you need

At HAZ Advisory, we empower small businesses and early-stage startups that can’t yet afford a full-time Chief Marketing Officer. We offer fractional CMO services that bring you the strategic leadership, marketing expertise, and team-building support you need — all in a flexible, part-time, or project-based model.

14 Years of Experience

Marketing

Business Analysis

Why HAZ Advisory?

01

Flexible

02

Cost-effective

03

Action-driven

Our Services

HAZ Your Back

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Strategy Builder

Perfect for startups looking to define their marketing direction.

  • Develop tailored GTM, growth, and brand strategies
  • Align marketing, SEO, and performance goals with business objectives
  • Provide clear and actionable 90-day marketing roadmaps
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Execution Partner

Ideal for startups needing hands-on support in making their plans happen.

  • Execute GTM launches with performance oversight
  • Manage SEO, paid campaigns, and funnel optimization
  • Provide continuous reporting and growth improvements
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Team Architect

Best for startups ready to build or restructure their marketing teams.

  • Design the marketing & growth team structure
  • Define key roles across performance, SEO, and content
  • Support in hiring, onboarding, and setting KPIs & tools

Team Members

Fractional CMOs

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Fractional CMO

Marwan Al deeb

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Founder

Hanan Zugail

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Who serve

Fractional CMOs
Will Be Perfect For

Defining positioning & messaging, Building the first Go-To-Market plan, Identifying the right customer segments and Setting up the core marketing foundation

Early growth experiments, CRM setup & funnel structure, Improving acquisition & onboarding and Aligning marketing with product

Full growth strategy ,Team structure & hiring guidance, Performance optimization and Budget planning & forecasting

Story refinement & pitch deck support, Investor-ready KPIs & traction narrative, Market sizing & competitive messaging and Aligning GTM with fundraising strategy

Have Questions?

Contact Information

HAZ the advice and take your business to the next level !

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    Help Center

    FAQs

    A Fractional CMO acts as your part-time executive leader building your marketing strategy, structuring your team, optimizing performance, and guiding decisions that drive growth. You get C-level leadership flexibly and cost-effectively.

    Our process has five steps:

    1. Understanding the business
    2. Researching market, competitors, and investors
    3. Strategic development
    4. Detailed planning
    5. Execution + ongoing advisory

    Yes. We either build the team from scratch or set up outsourced functions, depending on the stage and budget.

    Traditional marketing consultants only advise on what to do. A Fractional CMO goes further — taking full ownership of the strategy, direction, and implementation. At HAZ Advisory, we don’t just recommend; we lead, execute, and oversee all marketing efforts required to move your startup from point A to point B with clarity and confidence.

    A Fractional CMO model fixes the biggest problems with traditional agencies:

    • Agencies scale by adding more clients; a Fractional CMO works deeply with fewer clients, giving each one full attention.

       

    • Agencies focus on deliverables; a Fractional CMO focuses on strategy, leadership, and long-term growth.

       

    • Agencies work outside the company; a Fractional CMO operates inside your business, aligned with founders and investors.

       

    HAZ Advisory brings executive-level leadership without the cost or disconnect of traditional agencies.

    Yes. We can act as your complete marketing leadership function until you’re ready to hire in-house. HAZ’s Fractional CMO integrates with founders, management, and other departments to steer strategy, manage execution, and establish your early marketing foundation.

    Absolutely. If you already have a team, we enhance it — not replace it.
    We can:

    • Evaluate skills and gaps

       

    • Conduct interviews and review workflows

       

    • Provide development and upskilling plans

       

    • Oversee performance and align the team with company goals

       

    This ensures your in-house team grows with the right structure, direction, and accountability.

    Both. We strategize, build plans, and guide execution with your team or your external partners.

    You can book a strategy call directly from the website.

     

    Most clients experience clarity and strategic direction in the first month, and early wins in 8–12 weeks, depending on the stage.