🌟 What is a Fractional CMO?
A Fractional CMO (Chief Marketing Officer) is like renting a part-time marketing leader.
✅ They join your leadership team, drive marketing strategy, align your internal teams, and own marketing outcomes — but only for a fraction of the time (and cost) of a full-time CMO.
Best for:
- Growing companies that need marketing leadership but aren’t ready for a full-time executive.
- Startups scaling fast, needing go-to-market expertise.
- Companies with a marketing team but lacking strategic direction.
🛠️ What is a Marketing Consultant?
A Marketing Consultant is an external expert you bring in to solve a specific problem or project.
✅ They give advice, make recommendations, or execute projects — but they usually don’t lead your team or get deeply involved in day-to-day operations.
Best for:
- Companies needing outside perspective on a project or campaign.
- Brands looking for one-time audits, strategy plans, or training.
- Businesses that want expertise without long-term commitment.
🔍 Easy Comparison Table
| Feature | Fractional CMO | Marketing Consultant |
| Works as part of your team | ✅ Yes (like a part-time exec) | ❌ No (external advisor) |
| Leads and manages marketing | ✅ Yes, including people & processes | ❌ No, just advises or delivers work |
| Focus | Company-wide, long-term strategy | Specific projects or recommendations |
| Duration | Ongoing (few months to years) | Short-term (weeks to months) |
| Ideal for | Growth-stage businesses, startups | All companies needing extra support |
| Cost | Fraction of CMO salary, ongoing | Hourly or project-based, flexible |
đź’ˇ Which One Do You Need?
👉 If you want hands-on leadership, alignment, and long-term growth:
Go for a Fractional CMO.
👉 If you need expert advice or help on a specific issue:
Hire a Marketing Consultant.
🚀 How HAZ Advisory Helps You Choose
At HAZ Advisory, we don’t believe in one-size-fits-all solutions.
✨ We offer Fractional CMO services for companies that want a partner to lead and grow their marketing.
✨ We also provide consulting projects for companies that just need a boost, a plan, or expert advice.
Not sure which fits you best?
👉 Book a free advisory session with HAZ Advisory today.
We’ll help you figure it out — no pressure, no jargon, just clear answers.
Book Your Free Session Now